http://www.libertytimes.com.tw/2014/new/jan/20/today-life3-2.htm?Slots=Life
低頭族phubber
2014-1-20
►當代最夯詞彙之一的phubber（低頭族）或phubbing，其實是phone（手機）和snub（冷落、漠視；名詞snuber或snubbing則指漠視他人的族群或現象）兩字合成的新字，意思是指某人在社交場合只顧著看手機，卻漠視身邊人的存在，也具有對低頭族現象的一種社會反思意涵。
►這個字最早是澳洲字典公司Macquarie Dictionary為宣傳其第六版的字典所創，為全球網友瘋傳使用，因為「phubber」只顧忙於玩手機而忽視身邊人；澳洲也因此有人率先發起「Stop Phubbing Campaign」（拒當低頭族運動），並瞬即蔓延至英美等國，越來越多人響應而颳起「反忽略旋風」。（記者林曉雲）
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http://www.dailymail.co.uk/news/article-2384397/Are-phubber-Campaign-launched-stop-smartphone-addicts-snubbing-checking-mobiles.html
Are you a phubber? Campaign launched to stop smartphone addicts snubbing others by checking their mobiles
- A third of Britons polled by YouGov have admitted to being phubbers
- The Stop Phubbing movement started in Australia and is gathering support
- By Claire Ellicott
PUBLISHED: 15:21 GMT, 4 August 2013 | UPDATED: 16:07 GMT, 4 August 2013
There are few things in life that are more irritating.
You are mid-conversation with a friend and they check their phone and begin replying to a text or checking their emails.
But now, people everywhere are beginning to lose patience with the phenomenon known as phubbing: snubbing others in a social setting by checking your phone.
A Stop Phubbing campaign group has started in Australia and at least five others have sprung up in its wake as outrage about the lack of manners grows.
The campaign's creator, Alex Haigh, 23, from Melbourne, said: 'A group of friends and I were chatting when someone raised how annoying being ignored by people on mobiles was.'
He has created a website where companies can download posters to discourage phubbing and even placecards for weddings.
Phubbing is just one symptom of our increasing reliance on mobile phones and the internet which is replacing normal social interaction.
Research reveals that 44 per cent of us spend more than half an hour a day looking at our phones, eight per cent admit to checking it for three hours a day and three per cent say they spend five or more hours on their mobiles.
A third of Britons polled admitted to being phubbers and more than a quarter (27 per cent) said they would answer their phone in the middle of a face-to-face conversation.
The survey also found that 57 per cent of Britons check their emails on holiday, compared to 32 per cent who didn't and 11 per cent who weren't sure.
A third confessed that they would answer the phone in a restaurant and 19 per cent said they would while being served in a shop.
The YouGov research comes after a supermarket checkout assistant in south London refused to serve a woman until she stopped using her phone.
The poll, for a Sunday paper, also found that 54 per cent of people checked Facebook, Twitter or other social media every day, with 16 per cent checking more than ten times a day.
An unsurprising 63 per cent of people carry their phone with them 'almost all, or all of the time', it found.
According to research by advertising agency McCann, 37 per cent of people feel it is worse to not answer a message than it is to 'phub' your friends.
Phil Reed, a professor of psychology at Swansea University who has studied internet addiction disorder, said many phubbers show symptoms of addiction to their mobile phone.
They also show withdrawal signs if they are not allowed to use their phones constantly, he said, adding that he does not own a mobile phone.
He said: 'The internet and social media are good things up to a point but we have to control them. If you were talking to someone and someone else came up and you started talking to the other person without including the first person in your conversation that would be thought of as very rude.'
Professor Reed, who does not own a mobile phone, said: 'We call it social connection; but it's not.'
Many do not realise they are phubbing and are unconscious of the irritation they cause.
Rodney Collins, regional director of McCann's Truth Central unit which carried out the research, said: 'People do not appreciate the influence mobiles have had on their lives.
'When it comes to inappropriate or rude behaviour, there's not as much admission to conducting those behaviours in the UK as there are in other markets.
'Only about 20 per cent of British people admit to phubbing, lower than in the U.S.'
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