2013年3月31日 星期日

"Richard Branson on the Art of Public Speaking"--an Article from Entrepreneur

Some tips from the renowned entrepreneur Richard Branson on public speaking.   Though once a high school dropout, Richard Branson is a household name.   The following is a very short introduction to him from Wikipedia.

"Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate, best known as the founder and chairman of Virgin Group of more than 400 companies."

http://www.entrepreneur.com/article/225627

Richard Branson on the Art of Public Speaking

BY | February 4, 2013

Editor's Note: Entrepreneur Richard  Branson regularly shares his business experience and advice with readers. Ask him a question and your  query might be the inspiration for a future column.

Q: My biggest fear is speaking in public because I usually start shaking or stammering, or  sometimes I can't speak at all. How can I overcome my fear? -- Rispa,  Kenya

Rispa, you are not alone. The writer Mark Twain, who knew a thing or two  about making a good speech, said: "There are only two types of speakers in the  world: 1) the nervous and 2) liars."

If you are worried about public speaking, try tracking down videos of some of  my early efforts online -- I'm confident you do well in comparison! I'm thankful  that there is no footage of the very first time I spoke in public.

When my first venture, Student magazine, started to gain recognition, I was  sometimes asked to talk at gatherings. The first event that could have been  considered high-profile was at University College, London, for a German TV  channel.

Before my turn came to take the stage, the student leader Danny Cohn-Bendit  and the activist Tariq Ali gave exceptional speeches about human rights. They  were passionate about their topics, oozed confidence and had the intellectual  clout to back up their rhetoric. While the crowd cheered and stamped, I was  fighting the temptation to throw up.

My mind went blank when I took the microphone. I mumbled incoherently for a  bit before leaving the podium. It was one of the most embarrassing moments of my  life, and my face glowed red as the Virgin logo.

A few years later, Sir Freddie Laker, one of my most important mentors and  the man who inspired me to get into the airline industry, urged me to make  myself the public face of our company. He argued that rather than trying to get  people's attention with a big marketing campaign, it would be much cheaper and  far more effective for me to make headlines myself -- especially since my small  company was competing against bigger rivals. But this meant addressing my  problem with public speaking. I realized that if I was going to be the face of  our brand, I was going to have to talk the talk.

What I soon learned was that practice made all the difference. The more  prepared I was, the less I stammered and stumbled. Good speakers aren't just  talented or lucky -- they work hard.

My comments: This is undeniable.

Start practicing your speech well ahead of time at home. Try to get  comfortable with the material and learn where you should be forceful and where  you should use a lighter tone.

Above all, you should prepare to be yourself. Often when someone delivers a  speech that was written for them by somebody else -- politicians come to mind --  it sounds too suave and premeditated.

My comments: I never wrote a speech script for my students who were entering a speech contest.  And this is why.

The key is to understand your message, put your own personality into it and  convey it in your own words. Remember, not everybody has a huge vocabularyOften a short word will work much better than a long one that you may  mispronounce anyway -- especially if you suffer from dyslexia like me.

My comments: I discouraged my students from using big words in their speech lest it should sound awkward or unnatural.

Twain also said: "It usually takes me more than three weeks to prepare a good  impromptu speech." Whether you're preparing a few remarks or are just going to  answer questions from the crowd, think about potential topics you want to talk  about, then write them down -- bullet points will do. It helps to have a rough  outline of where you're going to take a point, to keep the conversation moving  forward.

Then, when it's time to make your speech in public, try to imagine that you  are back in your living room chatting with friends. Pick out someone in the  crowd and try to get your point across to them personally -- you'll find the  rest of the audience will understand your message too.

My comments: Good point!

Keep in mind that there's no need to stick rigidly to your script if an  interesting tangent presents itself. Some of the finest moments in the history  of oration include off-the-cuff remarks. Also, this is when spontaneous humor is  most likely to erupt. A good joke will not only help you connect with the crowd,  but help you relax. If you loosen up a bit, the words will flow more  fluently.

To be an impressive public speaker, you have to believe in what you are  saying. And if you speak with conviction and you're passionate about your  subject, your audience will be far more forgiving of your mistakes because  they'll have faith that you are telling the truth. My answers aren't always  smooth and immediate, and often include a fair few "erms" and "ahs." But most  audiences are far happier with a hesitant, sincere response than a speedy but  superficial answer.

My comments: Natural speeches are full of fillers such as "erm," "well," and "uh."

Prepare, then take your time and relax. Speak from the heart.

My comments: Golden rules.

Read more: http://www.entrepreneur.com/article/225627#ixzz2P7zxPwU8

 

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